Karsten Silz How to turn guests into regulars
Happy guests come back — and recommend you to others. How to turn one-time guests into loyal regulars.
Winning a new guest costs time, money, and often commission. A guest who comes back costs you almost nothing — and even brings new guests along by recommending you. Regulars are the foundation of relaxed hosting: predictable bookings, less effort, more trust.
The good news: happy guests turn into regulars almost by themselves — if you get a few things right.
1. Make direct bookings easy
Many guests first find you through a portal like Airbnb or Booking.com. The second time, they should book directly with you — no detour, no commission. For that you need your own website with a simple booking form.
Give your guests the address: on the confirmation, in the guest book, when saying goodbye. Anyone who has enjoyed staying with you once will happily book directly next time.
2. Create an all-round good feeling
Guests remember the experience, not the square metres. Small gestures stick: a warm welcome, a regional treat on arrival, a tip at just the right moment.
Give your guests what locals know — the most beautiful day trips, the best bakery, the restaurant without tourist prices, the insider tip for rainy days. Recommendations like these turn a stay into an experience.
3. Ask for feedback — and respond to it
After the stay, ask your guests how they liked it. That shows appreciation, and you learn what you can do even better.
Just as important: respond. Say thank you for praise, address criticism honestly, and show that you take it seriously. Guests who feel heard come back.
4. Stay on their minds
A friendly message after the stay keeps the connection alive. A short thank-you, an invitation to book directly next time — that's all it takes. This way you're the first thought when the next holiday is being planned.
How MeineFeWoSeite supports you
With MeineFeWoSeite you have your own host website — the foundation for direct bookings without commission. Through the booking form, guests enquire directly with you.
On your website you can also share tips about the area: day trips, sights, and recommendations around your apartment. Your guests feel well looked after from the start — and find their way straight back to you next time.
Conclusion
Regulars don't happen by chance — they come from a good feeling. Make direct bookings easy, create a great experience, listen, and stay in touch.
That's how guests become regulars — and how your holiday apartment becomes a favourite place people love to return to.